Does Your Website Create Sales?
Business Websites Alberta
is an information site for the business community to help promote products and services on the internet. Thousands of businesses are now selling their products worldwide. The internet is not the place to promote for every business so it essential to check out the options and benefits and possible outcome.
Today, everyone wants a website. Well it may be the best thing you have ever done or it may not even work to increase sales at all. It depends a lot on your product or service and if you sell in a small local area, nationally or world wide. Years ago I have had a business website going back to the 1980′s. It never did much for me except it was a great conversation piece and it was really good for me ego. Today is a different story.
The very first thing you have to do is to register a domain name. There a hundred places you can go to register a name and many at different prices. Choosing a name is very important. In business in the past names where chosen that were unique, catchy and easy to remember. Today it is important to do a reverse search to find out what key words are being typed into the browsers and then try to incorporate these words into your domain name.
It is important to carefully choose your host and again they come at different prices. It is not all about price though because reliability, support and credibility are big factors. You want to make sure that the host you choose is reliable up to 99.9 % of the time. If they are down for a day you stand to lose sales.
There are many different editors on the market. The first website editor was the text editor HTML. There are probably 100′s or editors now. Some that come to mind are Kompozer, Coffee Cup, Blue Fish, Amaya, etc. etc. The newer ones like Joomla and WordPress are not only website editors but are blog editors as well. We website builders all have our preferences. My preference at the moment is WordPress.
You can build your own theme or find a great looking theme through Joomla, WordPress or many other theme builders and suppliers. It takes a lot of learning and a lot of work to build a theme. Not only do have to know HTML, but you need to know CSS, MySQL and PHP programing.
Of course you will need the normal pages such as Home page, About Us, Contact Us and many more depending on the type of website you want. If you are planning on having an e-commerce site them you may end up having hundreds of pages with all the different products or services and landing pages.
Ok, this is a big one. How much money you spend will depend on what kind of website you end up with. Your website, promotion, ecommerce, and SEO will make the difference in the success of making money on the internet. It can cost anywhere from $250 to $100,000 dollars. It will also depend on how much you know and how much of the site you can build yourself.
The title in the meta tag area of the head section is very important. This is the first thing that the search engine crawlers look at when they are reading your website. It needs to worded very carefully including some of your key words that people use when doing a search.
Meta tags are not as important as they used to be as some search engine crawlers have lowered their algorithm importance in value. But it is good to put in the Meta tag Description and the Meta tag Key Words anyway as some smaller search engines still pay attention to them.
Links are the basic keys to being found on the internet through a search engine on the browsers. Internal links and outgoing links are important, but the highest importance for crawlers is the inbound links from other websites. Now not just other websites but relative websites effect the page placement. You see, the search engine crawlers look for relativity and can tell the difference.
Search Engine Optimization is a whole variety of procedures to help your website to be found on the internet by the search crawlers. If you don’t have this kind of knowledge you need to have someone do it for you because it is very involved.
Websites have to be promoted to really be found on the internet. There more than 30 different ways to have your website promoted and pushed to the front all the way up to the first page on Google. Buying ads on Google adwords or other browsers and blogging or buying blogging are other ways to have you site come up on the first page of the browsers.
If you build your own websites it is not a problem to maintain all the changes and upgrades that are needed from time to time. If you do not know how to do this it may cost you anywhere from $100 to $1000 per month to keep it up to date and fresh.
Of course the idea is to made money by selling your products. This is without question. But what if you actually want to sell other peoples products from your website. You will need an automatic shopping cart plugin and the pay method through PayPal.
Business Websites Alberta.ca Edmonton, Alberta, Canada. Business Consultant, Howard Sinclair Email: email@example.com